FOCUSED ON THE VALUE OF DESIGN AND CREATIVITY.
At events large and small around the world, Mary Catherine loves to share information about design trends, font research, and customers with designers, creative professionals, and innovative companies.
Monotype Webinar Series
RESULTS OF THE 2019 FONT PURCHASING HABITS SURVEY WEBINAR
Part passion project and part market research, the Font Purchasing Habits Survey is the brainchild of Mary Catherine Pflug, Foundry Manager at Monotype. This project sheds a light on a rapidly changing industry and aims to help everyone involved—foundries, type designers, distributors, and graphic designers alike—and understand the various business dynamics at play.
TYPE MARKET AND TREND ANALYSIS
With her 4th annual Font Purchasing Habits Survey that recieved over 21k+ responses, Mary Catherine Pflug has again collected valuable data that helps type designers, font users, and agencies better understand the type market. The initial results are presented for the first time in Zurich.
LATEST TRENDS IN LATIN TYPE
Presented at Type& in Tokyo, Latest Trends in Latin Type covers an introduction to trends and fundamentals of latin type for a Japanese audience by Mary Catherine Pflug, a type expert with extensive knowledge of European writing styles. In the second half, Mary Catherine is joined by Mr. Akira Yoshino, an expert in Japanese and European languages, who presents the perspective of a Japanese designer.
TypeEd's Typography Dojo
DOJO: FONT PURCHASING HABITS REVEALED
Mary Catherine Pflug and host Rachel Elnar take a deeper look at the 2018 Font Purchasing Habits Survey results presented at TypeCon. If you couldn’t make it to the live talk, this is your chance to get a walkthrough of the results and ask Mary Catherine detailed questions about font customers today.
RESULTS OF THE 2018 FONT PURCHASING HABITS SURVEY
It’s back and better than ever! The third annual Font Purchasing Habits Survey explores font customer's behavior and reception to a variety of font marketing tactics. The survey has been expanded and improved, building on the results of the previous two years. The first public reveal of the data will be at TypeCon 2018—join Mary Catherine at TypeCon to learn more about what type customers and users really want!
AIGA Orlando RE: Solutions Workshop
MAKE THE MOST OF YOUR FONTS
Hold onto your hats because you’re going to get typographically schooled in this whirlwind two-hour workshop! Join Mary Catherine Pflug to learn what you’ve always wanted to know about fonts. You’ll leave with all the tips and tricks you need to be an educated type consumer, such as what characteristics make a font right for you, what to look for in a reputable type foundry, how to navigate the idiosyncratic world of font licensing, and how to leverage the wealth of built-in extras that come with modern fonts. While we’re at it, you’re also going get a behind-the-scenes overview into what actually goes into making a typeface, as well as free tools that are out there to help you make the most of your fonts.
TypeEd's Typography Dojo
DOJO: INSIDE THE FONT INDUSTRY
Who buys fonts? What are they looking for? Where do they go to purchase? Mary Catherine Pflug wanted answers to all these questions, so she surveyed designers to find out about the effectiveness of discounts, licensing misuse, pricing strategy, the power of free fonts, typeface marketing strategies, and more in her 2016 Font Purchasing Habits Survey. In this session, she'll share her insights about buyers, relay some tips about font marketing and talk about the next survey. She's joined by the legendary Alan Haley for a mini type quiz and the winner will walk away with $50 in MyFonts bucks!
RESULTS OF THE 2017 FONT PURCHASING HABITS SURVEY
Back by popular demand and following the success of the 2016 survey, Mary Catherine has again surveyed font customers to better understand the type industry today. The survey has been redesigned with new-and-improved questions and more in-depth customer grouping analysis. Join Mary Catherine Pflug at TypeCon in Boston for an in-depth look at the results of the 2017 Font Purchasing Habits Survey.
RESULTS OF THE 2016 FONT PURCHASING HABITS SURVEY
Join Mary Catherine Pflug for the first public look at the results of the Font Purchasing Habits Survey. These results provide some answers to common questions about the effectiveness of discounts, licensing misuse, pricing strategy, the power of free fonts, typeface marketing strategies, and more. As a part of an International Business honors thesis, this extensive survey received over 700 responses from industry professionals who download and use type. If you sell fonts, you won’t want to miss this.